I was heavily involved the biggest K-Pop concert in Madrid. Designing the brand identity, website, social media campaign, VIP lanyard, concert merchandise and screen graphics.

Held at the home of Athletico Madrid, Civitas Metropolitano Stadium, KPOP Lux Madrid was attended by over 40,000 fans! My role was to ensure the brand was applied consistently across all mediums and channels. Using social media to drive ticket sales and promote merchandise and provide the public with important updates and artist announcements!